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Why La Prairie’s Packaging Is Blue read more at cloudmoo.com

On the earth of luxurious, some packaging is simply iconic. Suppose Hermès Orange (a narrative that includes Nazis and pretend pigskin–look it up), Chanel’s double-Cs, and naturally, La Prairie’s signature blue bottles that home their Pores and skin Caviar assortment.

If you have not given the Swiss model a attempt but, put together your self: with movie star clients like Angelina Jolie and Chrissy Teigen, La Prairie boasts among the heftiest worth tags within the skincare world. Starting in a clinic in Switzerland in 1931, right now La Prairie has 5 skincare collections focused in the direction of rejuvenating, hydrating, and youth-ifying the pores and skin.

Á la Miranda Priestly, La Prairie’s packaging isn’t just blue; it isn’t cerulean. It is really cobalt blue–the favourite shade of the French feminist artist Niki de Saint Phalle, whose most well-known artistic endeavors embrace the Nanas sculptures: brightly painted, lurid pictures of girls as moms, or witches, or intercourse employees. Taking a look at her items now, cobalt blue is a transparent theme, and de Saint Phalle known as it “The colour of pleasure and luck.”

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CHARLES ROUSSEL

In 1982, cobalt’s fortunate attraction struck gold in an opportunity encounter with La Prairie creatives and the artist herself. At her suggestion, the model determined to make use of her most-loved shade for the packaging of their assortment. 2022 marked the twentieth anniversary of Artwork Basel Miami. On the occasion, La Prairie confirmed off their non-public assortment of de Saint Phalle work within the VIP Collector’s Sales space–together with their latest and most iconic skincare innovations. The model’s dedication to artists would not cease with de Saint Phalle. Previously yr alone, La Prairie collaborated with the Girls Bauhaus Collective to create a harmonized architectural house. Nonetheless, the muse can not fade away. Greater than 40 years after a fortunate assembly, La Prairie nonetheless pays homage to de Saint Phalle, an early feminist artist who created work and located success in a largely male-dominated area.

Headshot of Tatjana Freund

Magnificence Commerce Author

Tatjana Freund is a Magnificence Commerce Author, protecting make-up, skincare, and haircare merchandise and developments. She’s a fan of vodka tonics and creepy Wikipedia pages. 

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