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See ‘White Lotus’ Actors in Skims’ Valentine’s Day 2023 Campaign read more at

If anybody received The White Lotus season 2, it was best-friends-slash-scammers Mia and Lucia. In case you watched the present, you in all probability completed it rightfully pondering, “Good for them!” Not solely did they—spoiler!—survive, in addition they swindled two males out of hundreds by the top of their keep, whereas charming your complete web. Suppose a self-serving Robin Hood however Italian and sizzling, with numerous clingy sequin mini clothes as an alternative of leggings. SKIMS founder Kim Kardashian was evidently simply as below their spell as anybody else, sufficient so to solid the actors who play them of their first main trend marketing campaign.

Beatrice Grannò and Simona Tabasco, who play Mia and Lucia in The White Lotus season 2, reunited for a playful SKIMS’ 2023 Valentine’s Day photoshoot. Kardashian defined the casting in a campaign-reveal put up on her Instagram: “I watched The White Lotus and needed to have my ladies!” she wrote.

beatrice grannò and simona tabasco's skims campaign

Courtesy of SKIMS

Shot by Donna Trope, the marketing campaign is just a little playful and just a little sensual—the duo posed in revamped variations of SKIMS’ eternally common “Suits Everyone” and “Silk” collections in thick eyeliner and cherry pink lipstick. Had you not learn our editors’ previous praise for SKIMS, you could surprise for those who’re being performed however there isn’t any scamming concerned. SKIMS is pretty much as good as Grannò and Tabacso make it look. A video of the pair whispering behind their fingers ends and lounging within the new assortment ends with a message that is additionally an open secret: “Tutto indossano SKIMS.” “Everyone’s sporting SKIMS.”

preview for Skims Valentine's Day 2023 Campaign

If there was an Emmy for completely solid advert campaigns, this may be the front-runner. Rapturous evaluations from the feedback of Kardashian’s put up sharing the photographs vary from “Iconic advertising” to “genius” to “truly genius.” (Others needed extra, writing “Kim. We would like Theo James. Make it occur” and, “The place’s Jennifer Coolidge?”)

beatrice grannò and simona tabasco in their skims campaign

Courtesy of SKIMS

The celebs are simply as enamored with the photographs as the very fact of their first international modeling gig. “I had a lot enjoyable capturing the SKIMS’ Valentine’s marketing campaign!” Grannò stated in an announcement. “Having the chance to work alongside my buddy Simona and to expertise our first international trend marketing campaign collectively is one thing very particular.”

Provides Tabasco, “To be featured in a world trend marketing campaign with Beatrice that celebrates friendship, girls, and feeling empowered and horny in your individual physique is so rewarding.”

beatrice grannò and simona tabasco in their skims campaign

Courtesy of SKIMS

Items Tabasco and Grannò put on within the marketing campaign will grow to be accessible when then SKIMS Valentine’s Day shop opens Thursday, January 26. Affirmation that they’re going to reunite for The White Lotus season 3, TBA.

Halie LeSavage is the style commerce editor at, the place she covers all the things from rising designers to viral merchandise to must-shop gross sales occasions. Halie joins the crew from Morning Brew, the place she was the founding author of its first retail e-newsletter, and Glamour, the place she coated type. Halie has been featured as a commerce skilled for a number of talking engagements at manufacturers together with the NASDAQ, Shopify, and the NFL. In her spare time, Halie writes an invite-only book-recommendations e-newsletter, spoils her pet, Dolly, and orders method too many merchandise from her Bazaar tales.

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