As POPSUGAR editors, we independently choose and write about stuff we love and assume you will like too. For those who purchase a product now we have beneficial, we could obtain affiliate fee, which in flip helps our work.
Along with her music career and actuality present, “Watch Out For the Big Grrrls,” on Amazon Prime, Lizzo is difficult at work on a shapewear line known as Yitty in partnership with activewear model Fabletics. She first teased the enterprise in an Instagram post, writing, “I am about to announce the most important factor YET. Larger than something I’ve ever achieved. 3 years within the making. A Dream Come True. Keep tuned bitch.”
“I am promoting a mentality that ‘I can do what I would like with my physique, put on what I would like and really feel good whereas doing it.'”
It is sensible that Lizzo, a longtime advocate for body positivity and destigmatizing being fat and healthy, would get within the enterprise of empowering folks to like themselves. She has championed a sequence of boundary-pushing looks that promote radical self-acceptance and new beauty standards. “I am promoting a mentality that ‘I can do what I would like with my physique, put on what I would like and really feel good whereas doing it,'” she instructed The New York Times, including that her items will “give everybody the chance to talk for themselves in terms of how their physique ought to look and the way they need to really feel of their physique.”
Yitty, named after the award-winning star’s childhood moniker, makes second-skin shapewear primarily based on the ideas of inside confidence, self-love, and easy on a regular basis put on. The inclusive model is revolutionizing the idea of sizing, offering choices for each single physique kind. Per an official assertion, “As an alternative of enthusiastic about dimension on this linear approach, we’re enthusiastic about it on a spectrum the place everyone seems to be included. Everybody’s dimension is simply their dimension. It isn’t excessive, it isn’t low. It isn’t massive, it isn’t small. It is simply your dimension.”
The model debuted with three distinct assortment launches: Almost Bare, Mesh Me, and Main Label — assortments of snug, curve-hugging shapewear; useful and trendy mesh kinds; and on a regular basis way of life items which might be “tremendous gentle, tremendous bossy, and tremendous YITTY,” respectively.
“I used to be bored with seeing this unhappy, restrictive shapewear that actually no-one wished to put on,” Lizzo stated within the Yitty press launch. “I had an epiphany like, ‘who can really do one thing about this?’ I made a decision to tackle the problem of permitting ladies to really feel unapologetically good about themselves once more.”
Take a look at Lizzo sporting Yitty forward, and store your favourite items at Yitty.com.