Mielle Organics has inked a partnership model with Proctor & Gamble. And a few customers usually are not excited concerning the highway forward.
Mielle Organics Publicizes Its New Partnership
The model introduced the partnership in early January. And its co-founder Monique Rodriguez shared an announcement with Essence.
For me, I honor those that have come earlier than me and damaged glass ceilings so I can come and shatter glass ceilings. I’m creating and paving a method for many who are coming behind me to don’t what I’ve carried out, however most likely even higher.
Mielle Organics will be part of P&G’s lengthy record of manufacturers which incorporates Gilette, Febreeze, Olay, and extra.
The corporate additionally took the time to share just a few updates on Instagram.
We’ve been collectively on this journey for awhile, so you realize that my journey with Mielle began from a spot of making the product I wasn’t discovering within the market. We stay without end dedicated to growing high quality, efficacious merchandise that handle the necessity states for our prospects’ hair varieties! Sincerely, The Queen of Hair 💗💗
In addition to a video replace from Rodriguez herself.
Our CEO @exquisitemo is a trailblazer and is all the time leveling up her recreation.
We’re so excited to inform ya’ll Mielle has joined P&G Magnificence in one other historic boss transfer for black-founded, women-led corporations.
Monique’s aim has all the time been international growth so Mielle can higher serve our experts and mavericks around the globe.
The P&G household helps her to realize this aim.
“P&G Magnificence is a best-in-class group, and we’re excited that this partnership will carry further assets in order that Mielle can proceed to serve our unbelievable prospects with speedy innovation and larger attain. Melvin and I’ll proceed to guide Mielle with the deal with excellence, buyer
dedication and integrity which were the core of our model since day one almost 9 years in the past.”
Each P&G and Monique & Melvin have every dedicated $10 million to Mielle Cares, a non-profit geared toward offering assets and help to advance schooling and financial alternatives in Black and Brown communities.
Shoppers And Social Media Customers React To The Model’s Partnership
The model’s partnership comes after its Mielle Organics Rosemary Mint Hair Oil went viral on social media after being promoted by a white TikTok creator named Alix Earle.
Rodriguez additionally took the time to handle the shortage of entry to the model’s merchandise since. In addition to why the partnership with P&G could be helpful transferring ahead.
I can fully perceive why individuals are pissed off due to the shortage of entry to our merchandise. I may also admire that new customers at the moment are discovering Mielle, and discovering this superb oil. And truthfully, that’s the reason this partnership with P&G is so necessary.
Nonetheless, many customers are disagreeing, with most taking to the model’s Instagram feedback to share their ideas. In addition to their fears.
You bought to P&G so the method will change for non textured hair. Like rattling allow us to textured hair folks have one thing only for us.
Pleaseee by no means promote this firm. I pray that this firm stays a black owned legacy. I find it irresistible a lot 😭💝💝
Carol’s Daughter, Shea Moisture, Honeypot and quite a few others have stated the identical factor oh the method isn’t altering after which BAM if you use it that shit undoubtedly doesn’t be the identical. I’m good I’m not going to attend till the opposite shoe to drop let me go discover a new firm to provide my cash to trigger this some bulls**t 😒🙄
YOU BETRAYED US
Roommates, what are your ideas about this?